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Missing the Olympics? Rio’s logo and promo set the scene for 2016

One of the less universally liked aspects of the recent London Olympics was that big, pink awkward logo. The one designed for Rio 2016 however is gathering more love. Launched at an apparently drunken Copacabana beach party last year, it manages to simultaneously spell out ‘Rio’, describe the outline of Sugar Loaf mountain and show people holding hands and dancing. It was designed by Brazilian agency Tatil Design who, in this film talk about how they arrived at the finished design…

An enjoyable promo to whet the appetite for Rio 2016 – looks like there’ll be some pretty spectacular settings.

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